Coursework
Information Sheet
To
be supplied to students when they receive the coursework assignment task
Unit
Name : Strategy
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Unit
Code : SHR019-6
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The Task
Your
task is to produce a management report providing Strategic recommendations for
your organization (or another organization if yours is not appropriate - you
will confirm this with the UK tutors).
The
recommendations should be based on thorough analysis and should involve
critical evaluation of a range of potential solutions. The emphasis must be
aiming to achieve competitive advantage. The choice of the final strategic
decision should be justified.
The
recommendations must not be descriptive of what the organization is actually
doing but analytical and proposing what it could and should do. This may be
different to the actual decisions made by your organization. It may however be
a justification of what is actually proposed by the organization but must justify
it in the light of other options and through analysis. Which approach you take
depends on the circumstances of your organization.
Some
advice about approaching your research and investigation:
The
nature of Strategic Recommendations and decisions :
· Your development of
options and selection of the strategic decision must be strategic in nature.
· Success depends on you
being able to understand the difference between operational and strategic
issues and actions.
Below
are some examples of the sorts of issues that might be investigated. Please
note that this is not a complete list and that different ones may be relevant.
(Generally you would only focus on one but there may be more that you could
consider). The emphasis on the options that are considered should be on
achieving competitive advantage:
·
Decision about which
markets to enter
·
Decisions about
potential product or service development
·
Decisions about which
business units to invest in and grow and which to reduce
·
Growing a new business
·
Finding a new source of
differentiation in the face of competitive pressure
·
Finding innovative ways
to compete hence avoiding competition
·
Decisions about
trade-offs
·
Decisions about
continuing on the current strategic path path
If
your company is non-profit
Non-Profit
or Government Agencies. Despite the fact that some of these may be quite
inflexible you should not let this restrict your thinking. You should be
prepared to think about the following types of issues:
·
Development of new
services for different segments
·
Better Value
Propositions to satisfy stakeholder groups
The Analysis:
The
analysis is vital for you to be able to create a range of strategic options and
to justify a choice for the strategic decision – it is NOT however the report
(the report is the discussion of the options and the justification for the
choice)
The
analysis should be based on extensive study and use of data. The analysis
must appear in your appendices. It is not necessary to do this in full
report form but should be in the form of a series of annexes which will contain
your notes. These must identifiably be your own work and will also be
examined through Turnitin (by the UK tutors). The analysis and appendices must
be referred to in your report as evidence and justification for your options
and decisions.
Things
to avoid:
· Descriptions of the
tools and frameworks. You are not writing a text book and you will be assessed
on your ability to think strategically rather than providing a lit review. This
style of writing will lead to a low grade or failure.
· Inappropriate
referencing. Any evidence must be properly referenced within the text of the
main report.
· Out of date evidence.
Business moves quickly, so a report that uses old data is not valid.
· Descriptions of the
current situation. This assignment must look at future potential options.
· Focusing on operational
issues. This is a strategy report and should focus on strategic issues and
solutions.
1.You may not choose
companies which feature in the large case studies in textbooks such as Johnson & Scholes and Grant, or companies
used for in-class teaching. Please confirm your choice of company with your
tutor before proceeding. Collecting information can be done in groups.
Core learning outcomes
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On
completion of this unit you should be able to:
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Assessment
number
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1
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Demonstrate
in-depth knowledge of the tools and frameworks of strategy in order to select
the appropriate ones with which to perform meaningful analysis to generate
coherent strategic options and choice.
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1
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2
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Select
and apply a range of strategy tools, concepts and frameworks to analyse
unstructured problems based on the issues presented by the external and
internal business environment and use the analysis to evaluate and design
appropriate strategies.
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1
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