Assessment 1 Information Sheet
Unit
Name:Marketing Management
|
Unit
Code: SHRO37-6
|
Assignment Brief
Submission
instructions
|
Assignment
should be submitted on the designated date by 12 noon Oman time (8.59am UK
time).
Pages should be
numbered. Headings and sub-headings must be provided
Your full name,
ID,
unit title and code number must be clearly marked on the assignment top
sheet.
Coursework must
be handed in by the date and time specified.
Late work is not accepted, and will be deemed a fail and graded G(0) (no
work submitted).
Core Learning Outcome |
The completion of this assignment requires you to demonstrate the
ability to:
- Analyze the strategic role of marketing using contemporary perspective(s), evaluated against relevant research literature
Threshold
Standards
|
- Using appropriate marketing literature, establish a critically determined role of marketing and the issues arising to support marketing activity in organizations.
- Distinguish between the pragmatic marketing operations and theoretical concepts to establish a contemporary view of marketing activity in an organization.
In
addition to the above, you are expected to
- Prepare and use IT to aid efficient searching, evaluation and selection of information, exploring alternative lines of enquiry where appropriate. Present information effectively, including evidence/examples to support your arguments and conclusions.
- Identify and critically assess in a comprehensive fashion the current strengths and weaknesses of the journal article. Evaluate and synthesise information from different sources, theories and principles, and communicate relevant information effectively, and with accuracy.
- Demonstrate an awareness of the relevance of the journal article to current marketing practices in the business world.
Format for submission |
The word limit
is2,000
(Maximum). This excludes Cover Page and Bibliography
All work should
be word processed using either Times New Roman or Ariel font, with line spacing
of 1½ and justified.
A Reference list/bibliography must
be attached at the end of your work.
A minimum of 2 refereed journal articles should
be used to evaluate the journal article.
Not more than
50% of references may be from the internet.
Assignment Detail |
Assignment :Evaluating a
Journal Article
In
this first assignment, you have to prepare a 2,000word critical analysis of a given article from a
peer-reviewed journal. You need to critically evaluate the article from a
theoretical perspective and consider the practical implications using examples based
on the Omani market. In order to provide more focus and direction, three key
areas have been identified for you to discuss. Two of these areas would require
you touse examples from the Omani market.You need to use two other related
journal articles(selected by yourself), to support your evaluation of the
article.
Article Title:“Identifying the Preferences and Brand Choices of Female Customers for
Cars: A Study Conducted In Muscat Region, of Sultanate of Oman” by
Swaroop Simha, in International Journal
of Science and Research (IJSR), India Online ISSN: 2319‐7064, Volume 2 Issue 9, September
2013
The Abstract of the article:
The purpose of this study is to review and understand the decision
making influences faced by female segment in choosing and purchasing specific
Brands of Cars in the Muscat region of the Sultanate of Oman. The paper reports
an empirical analysis by classifying female segments into cohorts based on the
decision making characteristics which provides qualitative insights of the
female car owner driver segment residing in Oman. The Car Manufacturers will
benefit from the data collected, especially in helping to build good customer
relationships with the segment and in determining factors impacting on the
profitability.
The Task:
·
Using the
abstract as the basis for your analysis, critically discuss the methodology,
analysis and findings of the article
·
Examine the
findings and conclusion of the article, and consider their applicability to the
Omani Motor Car Market
·
Draw some
conclusions from your analysis and put forward recommendations for the future for
Motor Car Companies in the Omani market
Please,
note the following:
·
You must use at least two other journal
articles for your discussion
·
Your arguments must be balanced and
supported by marketing literature on consumer
behaviour, relationship marketing, branding and market
segmentation
·
You must demonstrate and apply your
marketing knowledge
·
Your references must reflect a balance
between academic and internet sources
Details
of marking criteria are as follows:
Structure for your Assignment
While
marking your assignment we will be looking for evidence for how well you have
addressed the question/issues. The following part explains the structure and key
points you should consider in preparing your assignment.
1.
Introduction: A
brief introduction and summary of the article.
Interpreting the task–your
summary should be clear and should ideally lead to the key issues
identified for discussion.
2. Addressing
the Key Areas: The main body of your work where
these key issuesare addressed. (This part may have a few sections /
sub-sections). The key criteria here include:
a. Research –
evidence of systematic research approach, depth of research undertaken;
application of some conceptual (theoretical / empirical) framework(s), etc.
b. Analysis –
well focussed, depth and clarity of argument, organising/summarising key and
relevant issues stemming from the journal article, identifying two other
journal articles and integrating the discussion. Your understanding will be
demonstrated by your ability to provide relevant examples based on the Omani
market.
c. Scholarly
practice – a proper referencing within the
report (citations), employing appropriate International Business vocabulary,
etc., the quality of the Reference section. (Harvard style of referencing).
3.Conclusion:
A clear, concise, and relevant
conclusion (and recommendations where appropriate) to the discussion.Your
conclusion should contain a summary of the key points that have emerged from
the discussion,a consideration of the implications and where further
investigation may be appropriate.
4. Presentation:
Neat layout, and headings / sub-headings where appropriate. Clarity of
expression (appropriate language, grammar, spelling, etc.). Length of the discussion
should be2,000 (maximum) without including the cover page and reference/bibliography
section. Word-count at the end of the essay. No attachments / appendices
allowed.
Please
note that the above does not necessarily provide you with the headings /
subheadings to be used in your work. While generic headings such as
‘Introduction’, ‘Conclusion’, and ‘Recommendations’ would be appropriate and
could be used in your paper, other headings / subheadings would emerge from the
issues you are discussing. Headings / subheadings give a logical, sequential,
and meaningful structure for your work.
Specific
Guidance on the Content of your Assignment:
Prepare a 2,000
word critical analysis of a given
article from a peer-reviewed journal.
You need to critically evaluate the article from a theoretical perspective and
consider the practical implications
for the Omani market. In order to provide more focus and direction,
the key areas have been identified for you to discuss using examples from the
Omani market. You
need to use at least two other related
journal articles(selected by yourself) to support you in the task.(Please, take note of the highlighted phrases)
The
rationale behind this assignment:
This assignment
is designed to assess your ability to identify and critically evaluate, in a
comprehensive fashion the strengths and weaknesses of the given journal
article. To do so, you are expected to
·
evaluate and synthesis
information especially from the given
article plus other selected journal articles,
·
demonstrate an
awareness of the relevance of the journal articles to current marketing
practices in the real world,
·
use and apply relevant
concepts in marketing, and communicate relevant information effectively, with
accuracy.
Please, note that, at the MBA level, you are expected to use other
sources of information for your assignment. I specified the use of at least two
journal articles to ensure that you use other journal articles in your
evaluation of the given article.
In terms of presentation, it will be useful to breakdown your
discussion into sub-headings or paragraphs. Your sub-headings or paragraphs
will not be based on each article, but will be according to the thread of your
arguments.
Given the
aforementioned, your structure should look like this:
·
Section
1: Introduction – this section should be brief and
should indicate to the reader how you are going to approach the assignment (approximately 150words).
·
Section
2: An overview or summary of the article – this section
should briefly discuss the article, whilst highlighting the key marketing
issues stemming from the article. For example, some of these issues could be Consumer Behaviour, Relationship Marketing, Branding and Market Segmentation.(Approx. 300 words)
· Section
3: An evaluation of the article using other articles -this
is the main body of your work and you will be expected, in this section, to
demonstrate your knowledge in the subject matter, and your ability to identify
and use relevant sources of information effectively. Your evaluation should
include at least two other related journal articles, chosen by yourself. Your
choice of the other articles to use in your evaluation should be dependent on
how well these articles will help you put forward a balanced critique of the article.(Approx. 850 words)
· Section
4: An application of your evaluation to the Omani market. In this section, you have to demonstrate your
ability to relate your arguments in section
3 to the Omani market. My preference for
the Omani market is based on the fact that your second assignment is on
the Omani market. This way, you will be already familiar with some of the key
issues, such as, consumer behavior,branding, and
segmentation relating to this market. (Approx. 500)
· Section
5:Conclusion
and/or recommendation(s). Your conclusion and recommendations should stem
from your main deductions from your evaluation. Usually, most of your
recommendations would emanate from your viewpoints on the main contentions of
the article. (Approx. 200words)
Format
for Submission:
·
The word limit is 2,000words (excluding your bibliography)
·
Your work must be
word-processed using either times new roman or Ariel font
·
A reference list
(bibliography) must be attached at the end of your work
·
A minimum of 2 refereed
journal articles(selected by yourself) is required
·
Not more than 50% of
references may be from the internet.
To get solution visit our website www.arabessay.com
What an amazing blog written on your website, I thoroughly enjoyed every little bit of it. I totally amazed by the way the writer put his ideas. It will be my honour if you check out my website digital marketing assignment and do tell us what you think.
ReplyDeletenice article post on ur website
ReplyDeleteapple pay to cash app
paypal to cash app
cash app wont let me send money